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Recruiting - Conference calls can and should be used to recruit new downline. These calls should be the responsibility of the existing downline so that they can continue to build their own downline. Each member should take out their own twenty party conference account. They should schedule thirty minute conference calls in the evenings from 6-9 PM in as many days as they can get potential members to attend.

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A typical call would work like this: The moderator or current member would host the call and invite at least ten potential members to the call. To get ten attendees, you might have to invite thirty potential prospects. You can get prospects through email, online and personal marketing. You have all of the parties dial your conference telephone number and input their pass code. After everyone is connected, the moderator would begin the call. The first part of the call is dedicated to introducing the organization and the opportunity for income to the new prospects. Examples are then given of how much money has been made by existing members and how successful they are. Sometimes, testimonials are given personally by these members. The conclusion of the call is to close the new prospect on buying into the MLM with the initial purchase of a sales kit. An example of results for each conference call of one successful organization follows: Ten parties attend and listen to the call, three to four parties are interested and one to two parties purchase the $165. sales kit. This organization through this conference calling procedure recruited thousands of new downline over a two year period.

The conference call accounts would be the responsibility of each member and each member would hold their own calls and do their own marketing.

Motivational Meetings - The headquarters and the various regional heads of the MLM should hold motivational conference calls to stimulate the downline and inspire them to action. These calls are typically large 60 minute calls, from 100 to 5000 parties and they involve much hoopla and celebration. After the introductions, the inspirational success stories are personally related to the audience, followed by awards and much applause. Typically large bonus or commission checks are handed out to impress the downline. At the conclusion of the call, a challenge with incentives is made to the downline to motivate them to sell more product for the MLM.

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